The EMB-NCR participated in the training/workshop on “Effective Communication of Air Quality Management for Media” last January 10, 2017 at the EMB AQMTC. The In-Charge, Office of the Director and Concurrent Assistant Director of EMB, Jacqueline Caancan gave the welcome remarks and emphasized that media is not all about publicity but conveys a clear message to the target audience about the importance of having a clean and healthy environment for a better quality of life rather than the marketability of the issue. While, Ms. Robyn Garner of Clean Air Asia underscored the role of journalists as instruments of change.